British Airways

Event(s) British Airways Open Day
Delegates 20,000 customers and staff families
Location BA hangars at LHR

Overview

Held every few years, the British Airways open weekend offers selected customers and staff the chance to bring their families and friends to see behind the scenes at the airline. With several aircraft to wander through and a huge interactive exhibition alongside Concorde, invitations were in high demand. BA turned to Event Connections to assist them with the invitation process as well as managing the on-site registration.

It was critical to seamlessly link with existing BA branding and systems. On the day, we had to adapt to an outdoor environment with limited facilities whilst ensuring the integrity of air-side security at Heathrow Airport

Solution

Working alongside the in-house teams, we developed a fully responsive micro-site built to fit within the brand guidelines. Invitations were sent to thousands of high value customers and our site validated their details against the BA database.

With the staff, we co-ordinated an open ballot for tickets. With 43,000 staff and only 2500 invites up for grabs, it was hugely popular.

Speed and Security were vital for the on-site aspect. Entry to the event was via two gates that we connected back to the central server using our long-range wifi equipment. At the peak flow, we saw 3000 people per hour arrive through the gates with minimal delay.