Why You Need Bespoke Event Branding

Whilst there are many event registration systems available to event organisers, few offer the ability to customise the process with their own bespoke event branding.

Typically, an event registration platform may use a generic template with standard data entry fields, leaving little room for customisation and branding. But it’s the branding that offers an insight into the event, it’s organiser and the company itself.

Bespoke registration systems offer a superior user experience, but also improve data quality and experience for the client. A customisable registration system allows you to ask the questions you need to know about your delegates, in a flexible and stylistic way.

But what are the advantages of bespoke event branding when it comes to a website or registration system?

Effective Bespoke Event Branding

A conference or exhibition registration system is usually one of the first touch-points with potential attendees. Ensuring clear, consistent branding and an easy flow is critical to engaging positively with delegates.

Rather than just have a logo in the corner of a generic registration system or a simple header banner, you can build an immersive experience with bespoke event branding on your website and registration system.

Show me the money!

It is far better, safer and cheaper for your and your delegates if any money from event tickets or conference passes goes straight to you rather than into an event registration companies bank account.

Rather than pay higher transaction fees and have to wait to see the cash, you can easily setup a card processing account and have the ticket money go to that. You can use bespoke event branding on your payment systems, which can communicate behind the scenes and exchange references so that everything can easily be tracked and recorded.

Go with the flow

No two events are the same. So why do so many event registration systems force you to work in the exactly the same way for every conference or exhibition? Bespoke event branding on a registration system allows you to be much more flexible and create user journeys and experiences that make sense to delegates.

Of course, that might mean different registration pathways depending on the type of event attendee or the kind of pass they are selecting. Almost anything is possible with fully bespoke event branding.

What’s happening with the data?

Your event attendees will expect you to be responsible with their data and legislation requires you to work to certain standards.

Some registration and ticketing systems are setup in a way that means the ticketing company can use your data for marketing other, often competing, events.

To avoid this, make sure you work with a event registration company where you own the data and they do not use it for anything else.

Customisable Reporting

Flexibility should not be limited to what event attendees see - the back-end reporting should also reflect the bespoke event branding that you’ve chosen.

That’s both in terms of the on-screen reports, and also any downloads, excel reports or pdfs.

All of the bespoke event branding on our event registration systems have been built from the ground up with flexibility in mind. Please do get in touch if you want to discuss having a bespoke event registration system.